For RnT every brand is a special entity. Like human lives, brands too have births, growing-up stage, maturity and finally decline or death. Thus, every brand need nurturing by preserving what is good and unique in them and carefully removing the moss and dirt. Brands need to shine for as long as possible to enjoy a long and satisfying life which is both profitable and a leadership position.

Right from the concept stage when the brand is on the drawing board, RnT can contribute. From Brand name development, Logo and graphics, Brand Positioning, Advertising we partner brands in the true sense. Marketing Strategy, Go-to-market planning to even Brand extensions are developed by the RnT team members. Our services also include Website designs, Social-Media and Digital Marketing.

Most brands straddle both the spheres of the market today. While one complements the other, most brands are struggling to find ground under their feet in the post Covid world. Yet there is a silver lining appearing already. While markets are throwing up new challenges there are also far better methods available and case studies that are there to show the path. No rules are etched in stone and successes are coming thick and fast from new emerging sectors.

India is a complex country and consumers are divided in several strata, attitudes and consumption patterns. Markets of brands range from the very high-end retail mall, bustling markets at urban conglomerations, semi-rural bazaars to village haats across the Indian landscape. Brands find their space as per their offering and pricing. From the powerful MNC brands to start-up enterprises all survive given their pulling factor and value offerings.

There are several answers to this typical problem depending on the SWOT of your brands and / or by arriving at a portfolio analysis undertaken with the help of proper research and study. In dynamic market conditions brands go through several ups and downs and it is the inherent inner strength of the brands must come to the fore to help them survive and fight another day to win back their lost heritage or market share. For more such questions you may write to us in the given mail address or call us for an appointment. Our initial advisory meeting/help is complementary.